Tuesday, March 29, 2011

Presenting:

Guy Kawasaki

Date: Tuesday March 29, 2011

Time:  
6:00p.m.– 6:30p.m. Registration (Hor D'oeuvres provided)
6:30p.m. – 8:30p.m.  Program begins   

Venue:
Computer History Museum
1401 N. Shoreline Blvd.
Mountain View, CA 94043

Directions: http://www.computerhistory.org/directions/

General Event Pricing Information:
$30 Members of CSPA, CCICE, and SVCWireless
$30 Members of Affiliate Organizations
$40 Non-Members
$50 At the door

Register at:  http://guykawasakicspa.eventbrite.com/    

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. 
In it, he explains how to influence what people will do while maintaining the highest standards of 
ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: 
likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using 
technology. There are even special chapters dedicated to enchanting your employees and your 
boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter 
about how to do this too.

If you want to change the world — or even part of the world, this book is for you.


Speaker:  Guy Kawasaki
Founder of Garage Technology Ventures and creator of Alltop

Introduction by: Jenn Lim, Chief Happiness Officer, Delivering Happiness and Zappos

Master of Ceremony: Kate Bennett Eriksson, Head of AT&T Innovation Center Silicon Valley, Ericsson Inc.

Live Broadcast Translator: Christie Wang, In-house Attorney for Hewlett Packard

If you don't know Guy Kawasaki  you will now:

Presenting - Guy Kawasaki is a managing director of Garage Technology Ventures, http://www.
garage.com an early-stage venture capital firm and a columnist for Entrepreneur Magazine. 
Previously, he was an Apple Fellow at Apple Computer, Inc. The number one blogger, http://blog.
guykawasaki.com/ and the creator of Alltop http://venturecapital.alltop.com.  Guy is the author of 
nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive 
Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford 
University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Jenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness, a consultant at 
Zappos.com and the creator of their annual Culture Book. She and Tony Hsieh (CEO of Zappos.
com) created the company Delivering Happiness, with a mission to inspire people to apply the 
framework of happiness to their businesses, organizations and everyday life. She led the launch 
and management of the book written by Tony (of the same name, Delivering Happiness), which 
hit #1 on multiple bestsellers list, including the New York Times, Wall Street Journal and USA 
Today. It was voted one of the best business books in 2010 by NPR, Inc. Magazine and Wall 
Street Journal, and was one of the top customer favorites on Amazon.com. With Tony and team, 
she conducted a 23-city, three-month cross-country tour to spread the book’s message and 
personally meet those that were inspired by the concepts in the book. Now, Delivering Happiness 
is dedicated to growing the global movement that has sparked from the book.

Jenn has been a consultant at Zappos for over eight years and continues to create their annual 
Culture Book – a book that symbolizes the change in the way progressive companies are 
regarding their culture and employees. She also consults in the Internet, graphic design and 
writing. Her passion is about bringing together people, design, entertainment and technology to 
create meaningful memories, inspiration and – of course – happiness in everyday life.

Christie Wang has been a trilingual (English, Chinese, Cantonese) show host and emcee for various expositions, galas and events, such as Greater Chicago Spring Festival Gala, Toronto Chinese Art Exposition, Microsoft New Year Gala.  She has also served as a simultaneous and consecutive interpreter for Proctor & Gamble, Johnson & Johnson, Guangdong Provincial Government, etc.  Christie graduated from Northwestern University School of Law with a J.D., where she acted as Editor-in-Chief, Northwestern Journal of International Law and Business.  She is working as an in-house attorney for Hewlett-Packard Company in Palo Alto, CA.  

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