Monday, April 25, 2011

Opportunity Asia: Capitalizing on the Rise of the Asian Middle Class

Date: Monday, April 25, 2011

Time:  
6:30 pm – 7:15 pm  Registration, networking & dinner
7:15 pm – 7:20 pm  Introduction

7:20 pm – 8:45 pm  Panel discussion   

Venue:

DLA Piper

2000 University Avenue

East Palo Alto, CA 94303

Pre-registerd Pricing:

$10 Members of CSPA

$15 Members of Affiliate Organizations

$20 Non-Members

+$5 at the door

Register at:  http://asianopportunity.eventbrite.com/   

More info:  http://CSPA-Team.websketch.com/Asian-Opportunity/event

** Dinner is served at this event **  (menu)

Event Description:

As the economic recovery in the U.S. slowly takes shape, many eyes are on Asia as it bounces back faster than the rest of the world.  Driven primarily by the rise of the Asian middle class, which is projected to hit 2.7 billion people by the year 2030, the traditionally export-reliant region is now self-generating growth as demand for goods and services increases exponentially.  Savvy U.S. companies, no longer simply relying on mature Western markets to expand their market share, are devising new business and sales strategies to attract the increasingly affluent Asian consumer.  

• How can Silicon Valley companies target this Asian opportunity? 
• More importantly, is it enough to have just a China strategy?  What advantages are there for a more encompassing pan-Asian approach?
• How does one consider and integrate the many facets and cultures of Asia in their product plans?
• What roles do innovation and product customization play in a sound strategy?
• Finally, how will startups and small companies, even with limited resources, tap the Asian opportunity?

Moderator

Eric Ryan – Partner, DLA-Piper

Speakers

Ih Ming Chan – Regional Director, Singapore Economic Development Board

Peter Coffee – Vice President & Head of Platform Research, Salesforce.com

Toshi Otani – Co-Founder and Managing Director, TransLink Capital

Lee S. Ting – Managing Partner in WR Hambrecht+Co’s Venture Capital Group, and Member of the Board of Directors, Lenovo Group

>> Go to Speaker Biographies

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